Wrestling legends Adam Copeland and Christian Cage, both now in their 50s and navigating the physical demands of a long career in the ring, have found a shared path to enhanced fitness and career longevity: planking. Recognizing the need to address the wear and tear on their bodies and maintain their active lifestyles, the two longtime friends collaborated to develop Pure Plank, a product designed to optimize the planking experience.

Copeland recounted a pivotal moment when he realized his fitness had declined. Carrying his children up the stairs left him unexpectedly winded, prompting a commitment to improve his health for his family. He chose planking as a starting point, recognizing its effectiveness for core strength and overall fitness.

Reso's journey began with a humbling realization during his own training. While preparing for a wrestling comeback, he found himself unable to hold a plank for even 30 seconds. This sparked a determination to master the exercise, leading to daily practice and significant improvements in his core strength and physique. He even developed a six-pack for the first time at age 47.

Reso's dedication to planking evolved into a business idea. He noticed the challenges of maintaining proper form, especially while sweating, and envisioned a solution. This led to the development of Pure Plank’s handles, designed to ensure correct positioning and maximize the exercise's benefits.

The long-standing friendship between Copeland and Reso facilitated their partnership. Both credit planking with revitalizing their wrestling careers. Copeland, after a nine-year retirement, and Reso, after seven, are back in the ring. They see planking as a catalyst for improved overall health, diet, and energy levels.

Reso emphasizes the benefits of Pure Plank's design, particularly for individuals with shoulder or back issues, making planking accessible and comfortable. They believe planking is crucial for longevity in their demanding profession and advocate for its inclusion in everyone's fitness routine for core strengthening and overall well-being.