HumanCo's CEO, Jason Karp, recently emphasized the critical need for a shift in the American approach to health and wellness, echoing the Make America Healthy Again (MAHA) movement's objectives. Karp, in a discussion with Fox News Digital, highlighted the gravity of the current health situation, describing it as an "existential threat." He pointed to alarmingly high rates of chronic illnesses like diabetes, heart disease, and obesity, alongside a surge in mental health challenges such as depression and autism.

Karp's concern stems from the paradox of increased health awareness, advancements in medicine, and higher healthcare spending coinciding with declining overall health. He argued that current strategies are clearly ineffective and require a fundamental change. Testifying before a Senate panel, Karp, along with consumer advocate Vani Hari (known as "Food Babe"), advocated for greater transparency in food ingredients and cautioned against the dangers of ultra-processed foods. A key point of discussion was the use of synthetic additives like red dye No. 3, which, despite a recent FDA ban due to cancer concerns, Karp believes is only a small piece of a much larger problem. He pointed out that many companies offer safer product versions in other countries, highlighting a regulatory disparity.

Karp's central argument revolves around a return to natural, unprocessed foods. He advocates for a diet centered on ingredients "closer to how God intended," emphasizing whole foods sourced directly from the earth and animals. He believes that foods consumed for centuries, like butter, eggs, and responsibly-sourced meat, shouldn't be stigmatized and should be reintegrated into a healthy dietary approach, drawing inspiration from European and Mediterranean dietary traditions. Karp stressed that the focus shouldn't solely be on nutritional metrics like protein and fiber content but on the inherent quality and source of the food itself. He urged a shift away from bio-engineered and synthetic-laden foods towards a more natural and sustainable approach to eating.