Farah Griffin Commends Trump's Media Prowess, Suggests Democrats Update Their Approach

Created: JANUARY 24, 2025

Former White House Director of Strategic Communications Alyssa Farah Griffin recently lauded Donald Trump's media strategy, highlighting his ability to dominate the news cycle. She contrasted this with what she perceives as an outdated approach from Democrats.

Griffin pointed to Trump's knack for inserting himself into major events, citing his Super Bowl attendance and interview as prime examples. She also mentioned his involvement in halting the TikTok ban as another illustration of his proactive media engagement. Griffin argued that this strategy allows him to outmaneuver both traditional media outlets and his political opponents.

She suggested that Democrats are relying on a strategy reminiscent of the 1990s, assuming appearances on traditional news programs will suffice. Griffin believes they need to adapt to the evolving media landscape and find new ways to connect with the public, given Trump's command of modern communication channels. His successful use of podcasts and engagement with influencers during his election campaigns were cited as evidence of his effective communication strategy.

Alyssa Farah Griffin

Griffin also noted that Trump entered office with a pre-existing policy agenda developed over several years. Her co-host, Ana Navarro, emphasized the need for those opposing Trump's policies to forge alliances and present a united front.

Expanding on her initial point, Griffin encouraged Democrats to find common ground with some of Trump's positions and engage in conversations with those holding different viewpoints. She stressed the importance of building coalitions and finding areas of agreement, even with those with whom one has significant disagreements. She used herself as an example, stating that while she agrees with some of Trump's actions, she finds others dangerous and reckless and feels compelled to speak out.

Donald Trump talks to reporters after watching the Daytona 500

While co-host Whoopi Goldberg acknowledged the difficulty of engaging with those who support individuals dismissive of certain groups, she agreed with the overall sentiment that dialogue is essential.

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