Following his election victory, President-elect Donald Trump has unveiled a new line of fragrances for men and women called "Fight, Fight, Fight." An online advertisement for the perfume notably features a picture of Trump and First Lady Jill Biden taken at the Notre Dame Cathedral reopening ceremony in Paris. The image shows the two figures together, with Biden appearing to smile at Trump.

Trump announced the fragrance line on Truth Social, stating, "Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. A fragrance your enemies can't resist." The accompanying image and link direct consumers to the product website.

The Notre Dame reopening ceremony was attended by various world leaders, including French President Emmanuel Macron, Ukrainian President Volodymyr Zelenskyy, Britain's Prince William, and the First Lady and her daughter, Ashley Biden. President Biden was notably absent, citing a scheduling conflict. Trump was seated between President Macron and his wife, Brigitte Macron, in the same row as the First Lady and her daughter.

This fragrance launch follows recent social media discussions regarding the First Lady's red pantsuit on Election Day and her perceived interaction with Vice President Harris at a Veterans Day event. Some commentators have speculated about potential tensions within the Biden administration, particularly after Harris's loss to Trump in the 2024 presidential race.

Trump's "Fight, Fight, Fight" fragrance is marketed towards "Patriots who never back down." The perfume bottles feature Trump's image and a raised fist, reminiscent of the July 13th incident in Butler, Pennsylvania. The fragrances range in price from $199 to $298 for a buy-one-get-one-50%-off deal, with some versions already sold out. This is not Trump's first foray into product sales; he has also offered "God Bless the USA" Bibles and a line of sneakers during his campaign.