Pixar's 'Elemental' Fizzles at Box Office Amidst Disney's Recent Struggles

Created: JANUARY 21, 2025

Pixar's latest animated feature, "Elemental," experienced a disappointing opening weekend, raking in a mere $29.5 million, marking the lowest opening in Pixar's history, according to The New York Times. This underwhelming performance comes despite Pixar's renowned creative reputation and the backing of its parent company, Disney.

Disney pride

Various media outlets highlighted the film's struggle, with Variety describing it as falling "short of already-low expectations." The New York Times and The Hollywood Reporter echoed this sentiment, noting the film's weak reception compared to other recent releases.

The film gained some attention for featuring Pixar's first non-binary character, Lake, voiced by Kai Ava Hauser. Hauser announced their role on social media, generating significant online discussion.

"Elemental" cast

This box office disappointment follows a series of challenges for Disney, including a significant subscriber loss for its streaming platform, Disney+, and controversies surrounding shows like "Proud Family: Louder and Prouder."

The studio also recently announced job cuts at Pixar, impacting 75 positions. This move follows the box office failure of another Pixar film, "Lightyear," which underperformed both domestically and internationally. Pixar's chief creative officer attributed "Lightyear's" struggles to the film's demanding nature on audiences.

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