Miami Beach is taking a firm stance against unruly spring break festivities, launching a new campaign called "Spring Break Reality Check" to deter party-goers. This follows last year's efforts to curb excessive partying and maintain a more peaceful environment for residents and businesses.

The campaign's centerpiece is a reality TV-style PSA video highlighting the less glamorous aspects of spring break in Miami Beach. The video showcases strict police presence, DUI checkpoints, expensive parking, and a city-wide curfew. It portrays a group of college students whose anticipated "best spring break ever" quickly turns sour upon arrival.

The video emphasizes that while the show is staged, the rules are real. Mayor Steven Meiner stated that the campaign aims to clearly communicate the consequences of disregarding local ordinances. Last year's campaign saw a decrease in crowd sizes and an 8% drop in citywide arrests compared to the previous year.

The "Reality Check" campaign directs visitors to a website detailing restrictions in place for the peak spring break weekends of March 13-16 and March 20-23. These include bans on novelty vehicle rentals, increased towing fees, sobriety checkpoints, and the closure of South Beach parking lots. While city officials consider last year's efforts a success, some businesses experienced revenue losses due to the stricter regulations.