Boise State's recent College Football Playoff appearance masks underlying concerns about the program's future, particularly regarding player retention in the era of Name, Image, and Likeness (NIL) deals. Offensive coordinator Dick Koetter voiced these anxieties following the Broncos' Fiesta Bowl loss to Penn State.

Koetter candidly expressed his worries on social media, stating that Boise State is lagging behind in the NIL landscape. He revealed that their top players are receiving significantly larger offers from competing schools, sometimes up to ten times what Boise State can offer. This disparity is impacting their recruiting efforts and creating a challenging environment for the Broncos to retain their star athletes.

While acknowledging that financial incentives aren't the sole motivator for athletes, Koetter stressed the undeniable influence of money in the current collegiate sports landscape. He urged fans to support the school's NIL fund to help head coach Spencer Danielson secure top talent and maintain a competitive edge. Danielson echoed Koetter's sentiment, emphasizing the importance of community support in retaining key players like standout running back Ashton Jeanty.

This plea for financial support comes as Jeanty concludes a remarkable season, narrowly missing Barry Sanders' single-season rushing record. Koetter's concerns highlight the increasing pressure on universities to navigate the evolving world of NIL deals and their impact on program success.