Free streaming giant Tubi has unveiled its innovative Red Carpet Shop, a curated online storefront featuring five distinct collections tied to Super Bowl LIX and its surrounding events. Developed in collaboration with Shopsense AI, the shop offers a unique blend of entertainment and commerce, allowing viewers to purchase items inspired by the looks and sounds of the Super Bowl.

Tubi Chief Revenue Officer Jeff Lucas emphasized the platform's commitment to interactive experiences, stating, "Shoppable integrations represent the next evolution for ad-supported streaming, and we're excited to push boundaries with Shopsense AI." The shop, accessible via browser or smartphone at shop.tubi.tv, launched on February 3rd.

One featured collection, the "WAG" line, showcases high-fashion apparel and accessories inspired by the wives and girlfriends of Super Bowl athletes. This collection, referencing style icons like Taylor Swift, aims to bridge the gap between the televised red carpet and consumer purchasing, enabling viewers to directly acquire the looks they admire.

WAG Collection Highlights

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  A chic leather jacket.  (Tubi Red Carpet Shop)

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  A striking little black dress.  (Tubi Red Carpet Shop)

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  Versatile thigh-high boots.  (Tubi Red Carpet Shop)

The WAG collection features notable brands such as Ralph Lauren and Nordstrom, offering viewers the opportunity to own similar pieces to those seen on the red carpet. This curated selection underscores the convergence of retail and entertainment, offering consumers a seamless shopping experience directly inspired by televised events.

Super Bowl LIX Collections

Beyond the WAG collection, Tubi's Super Bowl LIX offerings cater to diverse interests, from party planning essentials to team merchandise and music-inspired items. The "Party Prep Like a Pro" collection provides everything needed for the ultimate Super Bowl gathering, while the "Gear Up" collections offer official merchandise for both the Philadelphia Eagles and Kansas City Chiefs. Additionally, the "Halftime Hits" collection features music-related merchandise, including vinyl records and headphones, inspired by halftime performers Kendrick Lamar and Sza.

Shopsense AI CEO Glenn Fishback highlighted the significance of this partnership, stating, "We're bringing shoppable TV to one of the year's biggest cultural events, representing the future of retail, where entertainment becomes a direct gateway to consumer engagement."