The Making of “Baby Gronk”: A 10-Year-Old’s Journey to Social Media Stardom

Created: JANUARY 20, 2025

Madden San Miguel, known online as "Baby Gronk," has found himself in the spotlight after a recent article featuring his father in The Athletic sparked discussions about his burgeoning social media presence. The subsequent appearance of the father-son duo on the "Bring the Juice" podcast further fueled the conversation, with a clip of Jake San Miguel, the boy's father, coaching his son through interview responses going viral.

In the podcast clip circulating on Twitter, San Miguel can be seen guiding his 10-year-old son's answers to questions posed by the hosts. When Madden offered a simple "yes" to a question about his identity, his father intervened, suggesting a more assertive response referencing his Instagram profile. The lighthearted exchange, filled with laughter, drew mixed reactions on social media.

NFL logo on field

Jake San Miguel has cultivated his son's online persona, amassing over 300,000 followers across various platforms. Madden's Instagram is a collection of images showcasing him in different sports uniforms, alongside notable figures such as Aaron Judge, Mark Wahlberg, and LSU gymnast Olivia Dunne. San Miguel described his role as managing his son's marketing, striving to maintain a balance between the virtual and real worlds.

General footballs

In the Athletic interview, San Miguel revealed his long-term vision for his son, emphasizing the dedication and training involved. He highlighted the rigorous schedule, including five to six days a week of training and a strict diet. He portrayed his son as a disciplined athlete, contrasting his focus and composure with the emotional responses often observed in children his age.

Flags on the field

San Miguel further explained that Madden is earning around $100,000 annually, which is being saved to secure his future, regardless of whether a professional sports career materializes. He emphasized the importance of building a platform and generating income through endorsements and other opportunities. He cited Olivia Dunne as an example of an athlete who has achieved financial security through her online presence. San Miguel's strategy aims to ensure his son's financial well-being, allowing him to live comfortably without financial concerns, viewing it as an "insurance" policy beyond sports.

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