Bud Light's recent attempts to reconnect with consumers have been met with further criticism and mockery on social media. A new commercial depicting a woman nonchalantly eating watermelon amidst a storm, captioned "It's fine, this is fine," has drawn comparisons to the popular "This is fine" meme, with some suggesting it reflects the internal turmoil at Bud Light following their drop from America's top 10 beers.

Many users linked the ad to the ongoing fallout from the Dylan Mulvaney partnership, with some advising Bud Light employees to seek new employment. The significant drop in the company's revenue, nearly 30%, was also highlighted as a sign that things are far from "fine." A subsequent ad featuring a GIF of someone opening a Bud Light with the caption, "The best beer is an open beer," was similarly met with derision, with users suggesting alternative beverages and offering unsolicited advice on how to recover from the brand's downturn.

One commenter offered a poignant letter, emphasizing that customer loyalty is built on product appreciation and that when brands venture into sensitive social or political territories, they risk alienating their customer base. Others simply reiterated their intention to continue boycotting the beer, with some calling for new leadership. CNN's interviews on the streets of Nashville, where country music stars Garth Brooks and Kid Rock have taken opposing stances on the Bud Light controversy, revealed divided opinions. While some criticized the partnership with Mulvaney, others expressed a desire to move past the issue.